Quantity and quality of leads improved

A leading electronics manufacturer uses advertising to create demand for its multi-media presentation equipment. In addition to the "typical" corporate goals of reducing expenses and improving efficiency, the manufacturer needed to identify why 40% of leads were being ignored by dealers.

Part of the solution was adding inbound and outbound call center services from TMP Direct.  We helped them develop an online system to distribute leads, which helped increase dealer follow-up to over 90%.  We also helped them transition to e-literature fulfillment, which helped reduce costs.

Leads are also now ranked by TMP Direct according to 4 criteria (budget, purchase authority, timing and need).  The best leads are automatically sent to dealers via email.  Literature requests are automatically fulfilled.  And lesser-quality leads are diverted into outbound call and email nurturing programs handled by TMP Direct.

All leads are tracked within the company's CRM system. And the results are astounding:

• Literature fulfillment expense decreased 75%.
• Cost per lead dropped from $388 to $58 per lead.
• The total quantity of leads increased by over 20,000 within just 7 months.