Increase upgrade sales

A major manufacturer of medical diagnostic imaging equipment retained TMP Direct to implement a direct marketing program to sell MRI and CT system software upgrades.

We developed a program in which existing customers were offered a no-charge 60 to 90 day trial of the upgraded software. 

During the trial, TMP Direct conducted tele-demo training sessions.  We also provided dedicated "software representatives" who were highly trained on the upgrades to follow up with customers.  Our "software representatives" were so well trained, in fact, that they provided a seamless link between customers, field engineers, and direct sales representatives.

After the trial was over, subsequent purchases of these $35,000 to $140,000 software upgrades vastly exceeded the manufacturer's expectations ... exceeded expectations by about $1 million.