Increase incremental sales

One of the world's finest manufacturers of crystal collectibles wanted more sales of the final figurine of a limited-edition set offered during a three-year program. 

We developed an outbound calling campaign designed (a) to build awareness of and loyalty to the program, (b) to capture purchase intent, and (c) to facilitate sales by providing the nearest retailer locations or processing member orders.

TMP Direct completed over 6500 dialogues with Crystal Society members and linked over 4000 members to a local retailer during a 3-week holiday period.  We also processed additional orders at an average unit price of $385.

Not only was $300,000 of incremental revenue generated, but invaluable goodwill was built with program members that will lead to future sales.