The difference in our CSRs:

Our annual CSR (Customer Service Representative) attrition rate is well below the national average. In fact, 62% have been with us for more than 5 years and 48% have been here more than 10 years. Low turnover means (a) you don't spend time retraining new personnel, and (b) our CSRs continue to become more and more knowledgeable about your company, its products and policies. 

It also means that our representatives are experienced.  They're comfortable handling calls and emails, and have embraced the importance of being an extension of your brand.

They're customer service professionals ... not just people with a temporary job answering calls.