What's new at TMP Direct?

Join us in welcoming American Lighting Association (ALA) to TMP Direct! ALA is a not-for-profit trade association representing the lighting industry. Its membership includes over 1500 lighting and fan manufacturers, retail showrooms and lighting designers. They're working with TMP Direct to:

• Drive more people to showrooms
• Help members follow up on leads that come into the toll-free number

Working with ALA, TMP Direct has developed the following program to help them meet their objectives:

Callers are asked a short series of questions to help us determine purchase intent.  Using our proprietary GeoMatch software, they are then given the addresses of the three nearest ALA showrooms. It's a positive customer experience that sets a great stage for doing business with ALA member showrooms.

To keep the ALA showrooms top of mind with the prospect, within 24 hours a follow-up letter with the showroom locations and several informative brochures are mailed. 

To help the showrooms follow-up quickly and with the most relevant information, they receive "hot lead" information via fax -- including call-collected data that enables showrooms to reach out to each lead with relevant product details and offers, helping to convert them into a customer.

Finally, to provide ALA with the insight they need to evaluate their marketing efforts, TMP Direct delivers to them monthly comprehensive electronic reports including details on the leads received by each showroom and summaries of the answers given by callers during their initial call.