It’s no secret that the Covid-19 pandemic has been detrimental to the economy’s health. We’re facing the worst economic recession since the Great Depression. Bringing in new business isn’t easy during a thriving economy, let alone during a recession. With a combination of marketing tactics, sales techniques, technology and data, you can fuel your lead generation channels and make them work the way they’re supposed to.

There is nothing wrong with a traditional, sales-driven cold call. Family-owned businesses and large corporations have been generating leads this way for many years because it works. It’s advisable to ask the digital marketing team to help aim cold calls rather than replacing them. When implemented correctly, digital marketing research will target the cold call clients your business should be contacting, instead of using a hit-or-miss method.

Social networks play a significant role in establishing connections and remain at the forefront of the decision-making process for many business-to-business purchases. When it comes to social media channels, gaining leads depends heavily on consumer engagement. The more your target audience sees of you with posts they have interest in, the more likely they are to purchase your product or services.

Website lead generation starts with the homepage. After all, the homepage is probably the most visited page. A headline with a strong call to action at the very top of the page is a good place to start. Now, ‘strong’ doesn’t necessarily mean you have to write something witty or smart. Something as simple as ‘Start Your Free Trial’ can be compelling.

It is good to offer something of value to visitors in return for their contact information. E-books or whitepapers are good examples of gated content that you can offer to visitors. If you have gated content that follows a blog post, make sure the blog post has enough valuable information for readers to part with their contact information.

It helps to utilize search engine optimization (SEO) strategies. Start a blog, optimize homepage and inner content, take advantage of local SEO opportunities and use ‘alt tags’ for images. Each of these steps will encourage Google to include your website in consumer search results. To showcase your site, Google has to understand it first. Create evergreen content that can make it to Google’s Knowledge Box.

Live chat on your website can be a valuable lead generation tool. The idea with chatbots is to help users find information when they need it the most. Once you have helped your site visitor, you can configure the bot to leverage the engagement for an opt-in. The key is to build a chatbot that’s as conversational and as human as possible.

Using lead generation forms in your paid social advertising is a great way to capture potential new customers who are interested in learning more regarding your business, your products or your services. Consumers input basic yet important information into a short form and click a button — either to contact you, download a white paper, sign up for a webinar, register for a free trial service or other such offering.

Just like cold calling, email marketing is a tried-and-true classic. Utilize your email list to remarket your brand to existing clients and those who may have dropped off. Special offers and ‘we’ve missed you’ emails are great ways to drive engagement and conversions.

Referrals are often considered the gold standard of leads. If you already have valued customers who like your product or service, they can help you generate more business. There’s no reason to be shy when asking for a referral, as many of these contacts will want their other vendors and suppliers to work with companies that they trust.

If you have the funds, there are a variety of software companies that can help curate large lists of leads that are relevant to your industry. They use sophisticated algorithms and data mining to make sure that contacts are up to date and that you have direct access to relevant decision-makers and groups.

There is nothing in business that influencers can’t help you achieve — be it brand awareness, reach, sales or reputation. When it comes to generating high-quality leads, combine influencer marketing with affiliate marketing. Generating high-converting leads is definitely easier for B2C brands than it is to B2B brands. However, this strategy generates significant results for B2B brands, as well.

TMP’s role

TMP’s proprietary dialer system offers maximum efficiency in reaching out to a large number of customers. Whether it is for pre-sale offers, qualifications, and payment processing, or post-sale satisfaction surveys, we guarantee a good impression for the business. TMP can triage inquiries so that the qualified sales team can focus on the important contacts.